LoA

law of attraction
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Sydney-Australia

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Judith Malcolm & Valerie Frank

Judith Malcolm is one of New Zealand's long established fashion labels. it all began 20 years ago with a couple:P Judith and Malcolm won many industry awards before moving to Australia, leaving behind their Christian names and a national brand.

Judith Malcolm today is designed by Valerie Frank: it is an elegant label, know for it's quality and fit, producing a collection of about 80 styles per season grouped around modern jacketing and occasion wear for women.

Valerie Frank is a designer label, producing a collection of about 40 styles per season. LIke it's designer, it favors interesting contradictions:

The pants are wide, masculine yet decidedly sexy.

Jackets show pared down intellectual Lines, skirts have fun with dressing up.

There always is vulnerability, but also strength.

Quality: all garments begin life as a hand drawn sketch on a piece of paper.

Fabrics then often come fro9m italian or French mills.

Pattern makers create the fit and cut, cutters process the4 cloth and skilled machinists construct and finish the garment.

The whole process is overseen in-house.

Each machinist begins and completes a garment and signs it. This provides varied interesting work, creates job satisfaction and produces far better quality for the customer.